Conversion refers to the desired action or actions a visitor takes when they visit a website. The specific interactions can vary depending on the nature of the business and its goals. We group these goals as either major (macro-conversion) or minor (micro-conversions).  Major or macro conversion goals are tied to the business’s main goal. These can include completing a purchase. A minor or micro-conversion is often linked to the achievement of a macro-conversion. Examples of this group include filling out a form or clicking a button or link. It’s important to note that a macro conversion to one business may be the opposite for another company and vice versa.

Every website has a conversion rate, whether you track it or not. A conversion rate is a percentage derived from the number of website visitors who complete a desired action divided by the site’s total visitors.

For example, the conversation rate of a website tracking sales with 2,000 monthly visitors and 500 sales, is 25% (500 sales divided by 2,000 visitors).

Your conversation rate can be calculated manually (as shown above) or automatically using tracking programs like Google Analytics. The higher your conversion rate, the better as it means your company’s marketing strategies are reaching the right audience. The team here at SEO Australia are experts in optimising websites to help your business to flourish.