Landing Page Quality
Measurability and Flexibility
Access to non-search sites
Search engine optimization (SEO) is an effective way to drive organic (unpaid), high-quality traffic to your website. SEO increases your brand’s visibility by improving your sites ranking on search engine results pages (SERPs).
Google is the current dominating search engine powerhouse. The site receives at least 2 trillion typed and spoken queries each year. Google only displays ten results per page. Less than 6% of all newly published pages get to a coveted Google Top 10 spot within a year.
Google ads (formerly known as AdWords) is a significant money-maker for the company. Participation is encouraged by prime real estate placement for PPC ads. On Google, for example, four appear above organic search results, and three are at the bottom of the page.
The amount of time it takes to see results SEO is a significant drawback. PPC advertising starts working from day one. You can use PPC as a stand-alone marketing strategy. However, research shows that diversifying your marketing techniques is a better approach. SEO and PPC are complementary and work better when used together. Organic traffic is, ultimately, better for your customers and your budget.