Any Australian business that isn’t taking advantage of digital marketing at this time is missing out. According to a survey by We Are Social, about 88% of Australian people use the internet. That’s a considerable percentage and one of the world’s highest penetration. As a business owner in Australia, your potential customers lie in this percentage, and it’s up to you to find them. How Do You Find Them? By taking your business online and being strategic with your online marketing. It’s expected to keep up with the top digital marketing trends to boost your business. The world is constantly changing, so is the technology marketing sphere, so you have to keep polishing your marketing strategy to dominate your market. Let’s take a peek at some latest Digital Marketing trends in Australia you should watch out for this year.
SEO has always been and remains to this day, a hi8ghly complicated and ever-evolving field of work, with new techniques and changes being made constantly to search engines, it can be difficult to work out where to focus your time. However, there are a few principles regarding what work is absolutely essential to rank your website for relevant keywords, often called the “pillars of SEO”. These principles should be your sole focus when beginning a new SEO campaign for a website, so let’s take a look at them in more detail.
1. Technical SEOTechnical SEO is the name given to any work that affects the way your website is read by individual search engines. This can include things like how easy your site is to crawl and explore or how fast your page loads. Ultimately this is to ensure the websites they offer to their users in the search results are of high quality. Depending on the size of your site and the platform you are building on, the amount of work this will take can vary significantly, the more pages, the more work.
2. On-Site OptimizationYour website should be viewed holistically, page by page to ensure that each part of your site is properly optimized for the information that it is conveying. There are many things that you can do in order to optimize your site and they are all relatively easy to perform, such as making sure your URLs are short, descriptive and to the point, doing proper keyword research in preparation for content optimization and rewriting your pages met description like ad copy. All of these things will sharpen up both the way the search engines view your site, but also how the users of your site will experience it.
3. ContentContent is one of the most vital parts of optimizing a website for targeted keywords as this is one of the main things that Googles algorithm will use to determine exactly what your business does and what keywords are most relevant to what you do. As such the content on your website needs to be well written and properly targeted to the individual information each page is conveying. This is especially important for businesses who offer multiple services or products who are looking to rank for a range of different keywords.
4. Off-Site Authority BuildingOne of the most important factors for performing effective SEO in Australia is to have 3rd party sites referring back to your website as an authoritative source of information for a relevant topic. Link building is an extremely complex topic which would require a whole article of its own to explain but suffice it to say you need to have links from reputable and authoritative sites that perform well in their own SEO in order for the link to add real value to your site’s rankings, however, these links can be very difficult to acquire.
One of the things that draw people to online advertising is the width of its reach and the huge numbers of people who are using the internet across the world at any one time. This allows businesses to reach audiences who may have been previously inaccessible due to their physical location. However, SEO can also be used to leverage your businesses reach in your local area, so let’s take a look at a few ways to do this and why you should be focused on performing them.