The internet has changed the way the majority of the word lives. Before the internet, if you had a situation like a plumbing emergency, you’re first stop was likely the phone or telephone directory. Today, we search the internet before reaching for the phone. The amount of information available to people searching the internet is cataclysmically mind-boggling. Between the most massive online storage and service companies – Google, Amazon, Microsoft, and Facebook – the internet is home to 1.2 million terabytes (one terabyte is 1,000 gigabytes). What’s even more impressive is that 90% of that data appeared just over the last 2 years.
By 2021, Statista estimates that 2.14 billion plus people worldwide shall source their goods and services online. At this point, if you’re a business owner, there’s an important question you must ask yourself. How do you make sure you get seen online by customers who make a difference to your bottom line?
Ages 12-24 use of social media
Daily internet access in Australia
Mobile internet user penetration
Tablet penetration rate in Australia
Search engine optimization or SEO is a buzzword associated with web browsers. Buzzwords have a negative connotation but not in this case. SEO is one of the most effective tools companies have access to as they juggle and jostle for online visibility.
SEO increases your visibility in the online world in general. Local SEO or local search marketing is similar, but the tactics and best practices focus on a geographical component (town, city, region, country).
The team at SEO Australia are experts when it comes to Local SEO and are more than happy to help your business make its mark in your region.
Google My Business
Google Local Pack
We will provide you with a dedicated account manager that will help to develop a local SEO plan that is tailor-made to fit your company’s needs.
- Improve brand visibility in local markets – Google’s reports a 900%+ increase in “near me tonight/today” online searches.
- Building citations increase business traffic – Almost 90% of mobile device searches for local businesses result in a call or visit within 24 hours.
- Boosts revenue – Local SEO allows helps attract and convert high-quality leads.78 percent of local mobile searches and 61 percent of local laptop searches result in purchases offline.
- Stronger local community outreach – Today’s consumers expect more community involvement from the companies who share their neighborhoods. Customers reward businesses who step up with customer loyalty. The level of commitment customers have to a brand has a significant and lasting impact on its bottom-line and longevity.