Watch Out for Guaranteed Seo Services: Why They’re Dangerous

Guaranteed SEO services are the ones that try to convince you of first-page rankings and such, however, these are normally a scam. There is no such thing as guaranteed search engine optimization. Sure, you may get lucky once in a while, but most likely, you won’t.

This blog will touch upon all the points on what type of features guaranteed SEO services normally have, why it’s best to steer clear from them, and what you should opt for instead so keep reading on to find out!

What are guaranteed SEO services and what do they typically look like?

“First Page SEO Guarantee!”

“Promise you your money back”

“Drive up your organic search traffic in just 1 month!”

This is normally what you will hear when it comes to guaranteed SEO services. They guarantee that you will rank on the top with all your relevant keywords in a short time frame. However, this is not always in our control. With all the constant algorithm updates, it is not always possible to stay on top of Google at all times.

Can SEO be guaranteed?

There is also fierce competition and other websites that are trying to target the same set of keywords. Moreover, there are other uncontrollable external factors that can affect your rankings-e.g economic recessions, COVID-19 Pandemics, sales loss, etc. All that can potentially tamper your business from getting ranked on the search engine.

Why do search engines call out on SEO Guarantees?

Black-hat Strategies

By partnering with a guaranteed SEO service provider, they’ll likely use black-hat techniques. These are spammy ways such as buying links, hidden text, cloaking, and keyword stuffing amongst others. They are all ways that will get you penalised by Google. As a result, you will damage your domain authority and search engine rankings even further and you likely won’t gain any new potential clients and qualified leads.

These types of SEO agencies not only use black-hat ways to boost online visibility but also don’t tend to deliver value, they just guarantee and give misleading promises in an attempt to avoid losing money so you’re caught on to them already before you decide to leave.

Promising you results for free?

In addition, they can say they will work for free if they don’t achieve the results so this means they won’t strive harder for SEO efforts on your site. How they do this is by targeting less competitive keywords or long-tail, obscure keywords that are irrelevant to your niche and have low search volumes. 

Also, more times than not, these types of services will not customise and tailor to your website as they are only focused on the profits and not the needs of your business. A proper SEO agency will ensure that they consider your overall industry’s competitiveness and put the effort into providing a customised strategy to drive visitors to your website.

This is why it is imperative to choose a proper SEO agency in Australia that understands the locality and will target the right audience and keywords for you as a long-term commitment.

How Does Google Decide What Pages to Rank on Top?

There are several ways that you can drive up qualified traffic to your website by following these four pillars of SEO. Getting your content on the first page of the SERPs is also crucial so learn all the SEO blog posting practices as well! 

Eventually, if you are producing content people will read, your bounce rate will be reduced and click-through rates will increase and Google will immediately use this as a ranking signal to push you on top of the SERPs.

Are SEO Professional Services worth your time and money?

 

There are many good reasons why SEO professionals can be good for your business in making all the relevant adjustments to allow your business to rank higher and do so in a legitimate manner. Google will be able to immediately signal when your website is deemed of high authority as the right agencies will use white-hat techniques and utilise the right link-building and on-page SEO tactics to increase your organic traffic.

 

 

What to look out for in an SEO Agency?

There are many things to look out for when choosing a reputable SEO agency to achieve your business goals.

A professional will know and understand the depths of SEO so ensure you sit with them to fully evaluate upon their legitimacy. Perhaps ask them to show some case studies of how they’ve achieved the results for others.

Nonetheless, before anything else is done, they should be asking you questions about where you’d like to take your company and what your KPIs are in order to provide a clear SEO plan for your business growth.

You want to make sure that they have a proven track record of client testimonials in delivering great results. Also ask them for experiences  with businesses similar to yours so you can grasp a better understanding of how your executed strategy will turn out to be. 

You also want to look out for one that has a solid understanding of the latest trends and technologies in search engine optimization. In addition, they must provide regular reports and SEO audits with full transparency..

Guaranteed SEO Services will cost you thousands of dollars and never work. Don’t fall victim to these scams. Instead, invest your money wisely and hire a creditable SEO firm that knows how to rank websites using ethical SEO tactics.